PRIDE CANDLE COMPANY
| HOME GOODS
The flame that fuels change
Building a brand that fiercely supports the LGBTQ+ community
Pride Candle Company does much more than make candles. They donate 10% of the proceeds of every candle they sell to an LGBTQ+ cause, and champion the LGBTQ+ community every chance they get. They needed a brand as powerful as their mission, and we were thrilled to take on that challenge. We created brand guidelines and a unique visual identity that would set them apart and help showcase their pride and purpose—ultimately bringing these elements to life on their website, social, packaging and more.
Pride Candle Company
Research and stakeholder interviews
Brand blueprint + narrative
Brand rollout roadmap
A brand book to guide a new brand
We had the opportunity to work with Pride Candle very early on to create a brand book that would guide their entry into the marketplace. We worked closely with Pride Candle to establish a brand platform that included their mission, vision, positioning, tonality and messaging along with a new visual identity.
VALUE-ALIGNED CANDLE LOVERS
Socially-conscious shoppers looking for brands that match their aesthetic and they can feel good about buying.
Small businesses that put time, effort and money into creating stores that support diversity and inclusion.
Putting their pride on display
We evolved Pride Candle’s existing brandmark, integrating new colors and typography to create a clean, spirited look and feel.
“Bigmouth took the time to get to know our team and the goals for our business, and they worked closely with us to develop a strategy that was the foundation for all kinds of creative assets – from packaging and logo designs to social media and email marketing.”
TIM O’KEEFE, PRIDE CANDLE COMPANY