Say it straight. Then make it great. And collaborate, always.
We’re big fans of process and communication, and we like to work with clients who are, too. It helps keep everyone accountable and ultimately makes the work better. We tackle complex problems and push our work hard. So efficient decision-making at every step is important. As is fun.
Kickoff:
Meet and meld
We jump right in. It’s our first chance to get to know you, and you us. We talk about your needs and timing at a high level. What’s realistic. What’s not. We come in with no assumptions and don’t pretend to know it all. We face the future together.
Research + Discovery:
Listen and learn
We ask a lot of questions about your business and what matters most to your audience. We analyze market trends and evaluate the competition to make smart decisions. Then we play back everything we’ve learned and the insights we’ve developed so there are no surprises.
METHODS + DELIVERABLES
- Stakeholder interviews
- Workshops
- Content + Brand audits
- Competitive analysis
- Customer personas
- Journey mapping
- Mood boards
- Creative brief
- Findings presentation
Creative Strategy:
Sketch and frame
We define and shape the strategic foundation of whatever we’re bringing to life. We discuss, argue, iterate and collaborate. Together, we ensure the framework is the best it can be. This is about building your future in ways that make sense right now.
METHODS + DELIVERABLES
- Brand Positioning, Attributes, Mission, Vision, Values, Voice, Color Palette, Typography, Photography
- Messaging + Outlines
- Elevator pitch
- Content strategy
- Vibe boards
- Storyboards
- Information architecture + Wireframes
- Brand blueprint
- Proofs of concept
Creative Articulation:
Execute and own
It all comes together through design, copy and technology. We usually show you a couple of different concepts from which to choose—all are as strategic as they are creative. Everything ties back to your business goals. You’re ready to go to market.
METHODS + DELIVERABLES
- Brand book
- Style guides
- Logo/Identity
- Marketing + event collateral
- Integrated campaigns
- Employee communications
- Packaging and Publishing
- Web design and Development
- Video + Motion graphics
