Reimagining a healthier Chicago, one data point at a time
In 2016, Mayor Rahm Emanuel and the Chicago Department of Public Health (CDPH) launched Healthy Chicago 2.0, a campaign focused on ensuring that all residents enjoy equal access to resources and opportunities that maximize their health and well-being. Among its many initiatives, CDPH needed to present complex data about the health equity of Chicago residents to the public in an engaging way, as well as deliver modular language-agnostic wayfinding communications. We developed a comprehensive identity and design system that put humanity first, making health not only an important priority, but an accessible one.
Chicago Department of Public Health
“The creative team was helpful in leading members of our staff who were newer to marketing through the process. They were also very thorough, visiting all of our locations and collaborating with our partners and vendors to make sure the deliverables were not only eye-catching but accessible and strategic.”
Brian Richardson, Deputy Commissioner, CDPH