Building character in a lifestyle brand
When you’re an apartment brand called “Local by Laramar,” you better be delivering authentic neighborhood flavor. That’s the challenge that real estate company Laramar Group faced when rebranding its national portfolio of 117 properties—it wasn’t differentiating in the way it could. All of its properties—mostly small walkups—combine unique architectural charm with modern finishes in prime neighborhoods such as Chicago and Denver. Laramar wanted to communicate a story that was as special as its buildings and locations. Bigmouth architected a complete brand platform and narrative with marketing concepts that made the neighborhood the star, emphasizing character and convenience on every corner.
Research and stakeholder interviews
Brand blueprint + narrative
“We knew we had a great story to tell. Bigmouth helped us uncover that story and gave our brand true meaning in a genuine and authentic way—a way that brings out the soul of each building. Thank you for the partnership!”
Stacy Valentine, Senior VP Operations, Laramar