Taking lessons from the past to solve the challenges of today
While the purpose of this campaign was to celebrate 175 years of history, it became clear that this was really a celebration of progress. As the campaign took shape, we focused on the idea that the most important moment in medical history is now. The AMA has always made it their mission to solve the most pressing medical challenges of the day, and they have learned from the moments when they may have had an opportunity to do more. The campaign became a powerful celebration of all of these moments.