The efforts of countless individuals and communities led us to this point in the HIV epidemic, and the film zeroes in on the stories of Chicagoans on the frontlines. A public-facing campaign needed to reflect both this rich history and the experiences of our diverse cast members. It also needed the flexibility to expand into parts two and three of the documentary.
Bigmouth connected with our internal client teams and external partners like Getting to Zero Illinois, whose work centers on achieving zero new HIV infections by 2030. Their perspectives ensured our campaign rang true.