DISCOVERY + STRATEGY
Real. Estate.
We collaborated with Laramar in the Discovery and Strategy process every step of
the way, workshopping key elements of the brand together and surveying team
members to better understand the company’s challenges and opportunities. We
learned that Laramar as a culture was as much head as heart. They had a great
track record as disciplined, honest and shrewd investors. But they were also
passionate, collaborative, humble and fun.
BRAND BOOK
Opportunity is ours.
The Laramar Brand Book owns the theme of “seeing things differently”—of
looking beyond face value to make the most of every square foot of opportunity.
The new brand values are a reflection of both the company’s unique humanity and
personality, as well as its constant drive to adapt, pivot, take risks and innovate. The
new Laramar Mission, “Elevate everyday living,” is succinct but inspiring enough
for employees to get behind.
