PRATHER EBNER WILSON

| LAW & LEGAL SERVICES

Giving a reputable legal firm a brand refresh

Building a brand for a growing business

Prather Ebner Wilson is a small team of highly credentialed, nationally recognized legal experts delivering personalized advice in trust and estate issues. The firm was adding a new partner and decided to take that opportunity to refocus their brand. The Bigmouth team helped them revitalize the Prather Ebner Wilson brand platform; develop a new identity; create brand guidelines to inspire existing and new employees; and design a website to serve their growing PR and marketing needs for years to come.

CLIENT

Prather Ebner Wilson

INDUSTRY

Law/Legal

SERVICES

Research and stakeholder interviews
Brand workshop
Identity
Design systems
Website
Digital marketing
Marketing collateral

BRAND PLATFORM

Positioning a brand with many stories to tell

Prather Ebner Wilson was already a respected and accomplished firm whose work and client relationships spoke for themselves. The Bigmouth team wanted this brand refresh to adeptly communicate those many strengths and differentiators. We conducted workshops to gather input from every team member and ensure our team understood every aspect of their business. We learned they weren’t just legal experts – they’re a local Chicago firm passionate about serving their city; an LGBTQ+ owned business proudly supporting their community; and a team of compassionate professionals dedicated to their clients’ success. Each important piece of their identity informed the new brand platform.

BRAND PLATFORM

Positioning a brand with many stories to tell

VISUAL IDENTITY SYSTEM

Creating a look and feel that reflects their brand and business

We wanted to make sure Prather Ebner Wilson’s visual identity stood out from competitors while reflecting the personable, trustworthy team. We created a simple yet sophisticated system—brightening their color palette to feel warm and welcoming; using unique typefaces and patterns that hint at their location in Chicago’s historic Monadnock building; and showcasing photography that reflects their clients. Each of these elements come to life in their logo, website, presentation template, business papers, and more.

PRIMARY COLOR PALETTE

SECONDARY COLOR PALETTE

TYPOGRAPHY

PATTERNS

LOGO

ICONS

OUR MISSION

To use our focused knowledge and tested experience to guide our clients through trust and estate issues with unparalleled care and confidence.

WEBSITE

Redesigning a website to reconnect with their audiences

Prather Ebner Wilson’s brand refresh included a new website – one that immediately showed their audiences who they are and what they do. Bigmouth designed the site to be simple, elegant, and engaging. When clients visit Prather Ebner Wilson’s redesigned website, they now have a place to learn about the team and their capabilities. And with the addition of a new knowledge section, visitors can access to legal resources, the latest industry news, and thought leadership from the team.

DIGITAL MARKETING

Finding new ways to connect with clients

With a new brand and website in hand, it was time to introduce the revitalized Prather Ebner Wilson to the world. As brand stewards, Bigmouth has continued to create and send marketing emails; public social media updates; and create website updates that reflect the latest firm news and accomplishments.